Siddhartha had penchant for movies and media from childhood as he was born and brought up in the movie capital of Odisha, Cuttack which is popularly known as Ollywood.
As both of his parents were science graduates, he continued education in Science and graduated in Science with Physics as Honours. Also pursued Computer studies and completed Diploma in computer application.
He had completed Master of Management Studies with Marketing Management and Financial Management from a premier institute.
Siddhartha has a Bachelor of Licensed Law (LLB) degree in his folder to help resolving legal situations
The penchant for movies pushed him to media industry after a stint in ice cream manufacturing company as a factory manager.
Siddhartha has a illustrious career in ETV and Viacom18 Media spanning more than a decade with experiences in the department of production, operations, administration, finance, marketing and sales.
After the successful stint in regional medial industry, Siddhartha went for a soul-searching phase in the Himalayas and came back with a bang to associate with AAO TV team to start his second innings in media. His long experience in media management will help AAO TV OTT grow in manifolds.